About LORE Advisors

Clarity. Growth. Results.

LORE Advisors exists to help leaders cut through complexity and build businesses that grow with confidence. We don’t believe in abstract strategy or endless reports. We believe in rolling up our sleeves, carrying the weight with you, and guiding you to measurable outcomes.

Our Approach

Business owners face no shortage of challenges: growth stalls, teams are stretched, digital trends move faster than you can adapt, and AI feels more like hype than help. At LORE, we simplify the noise. We focus on what matters most to your bottom line — uncovering hidden opportunities, sharpening your digital strategy, and putting AI to work in ways that actually drive results.

About Our Founder

LORE Advisors was founded by Joe Ruekert, a growth architect with over 20 years of experience leading digital strategy and product innovation. Joe has built and led digital teams across Fortune 500 companies, launched first-of-their-kind products, and scaled a consulting firm to $3M in revenue.

His track record includes:

  • Driving massive growth for Target.com in its early years.

  • Launching Ameriprise Financial’s first mobile app in 2008.

  • Scaling and leading Fahren, a digital consulting firm, to a multi-million dollar business.

  • Most recently, serving as Director of Digital Product Management at Careforth, where he reorganized teams, built a digital caregiving platform, and launched the company’s 2025 roadmap.

But this isn’t just about a resume. Joe’s focus is simple: to help business leaders like you grow smarter, faster, and with more confidence in an era of constant change.

Who We Work With

Our clients are ambitious business owners and leaders — from mid-market companies to fast-moving startups — who want clarity, momentum, and results. We’ve partnered with leaders across retail, healthcare, financial services, and digital commerce to solve $1M growth leaks, unlock new revenue streams, and build teams that perform.

Why LORE

The name LORE reflects the wisdom and story we build together. Your business journey becomes part of something bigger — a collective story of growth, resilience, and results. When you work with LORE, you’re not just getting advice. You’re gaining a partner who climbs the mountain with you, step by step.